Privacy Policy
In this Privacy Policy, “us”, “we” or “our” means The Neighbourhood Collective (ABN 57 425 323 500), trading as Cult Marketing. We are committed to respecting your privacy. This Privacy Policy sets out how we collect, use, store and disclose your personal information. We are bound by the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).
By providing personal information to us, you consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy and any other arrangements that apply between us. We may change our Privacy Policy from time to time by publishing changes to it on our website. We encourage you to check our website periodically to ensure that you are aware of our current Privacy Policy.
Personal information includes information or an opinion about an individual that is reasonably identifiable. For example, this may include your name, contact details, and information about your interests and preferences.
About us
Cult Marketing is a marketing service for touring, live events and music releases. We work with artists, promoters, labels and venues to help them connect with audiences and grow their fanbase.
What personal information do we collect?
We collect the following types of personal information:
- first and last name;
- email address;
- phone number;
- your device ID, device type, geo-location information, computer and connection information, statistics on page views, traffic to and from our sites, advertising data, IP address and standard web log information; and
- any other personal information you provide to us directly, through our website, through campaigns we run, or that we collect through your interaction with our services.
We may collect this information either directly from you, or from third parties such as our artist clients, promoters, ticketing partners, or marketing platforms (where you have opted in to receive communications via those channels).
We collect this information when you:
- sign up to a mailing list or campaign we operate;
- opt in to receive updates about an artist, tour, event or release;
- enter a competition or promotion we run;
- interact with our websites, advertising, or content; or
- communicate with us directly.
Why do we collect, use and disclose personal information?
We collect, hold, use and disclose your personal information for the following purposes:
- to send you marketing and promotional communications about artists, tours, events and releases you have opted in to hear about;
- to share your contact details with the artist, promoter, label or campaign you have opted in to, so they (and their teams) can also communicate with you about their work;
- to operate, protect, improve and optimise our services, including analytics, research, advertising and marketing;
- to send you service and administrative messages;
- to administer competitions, surveys, contests or promotional activities;
- to comply with our legal obligations and enforce our agreements; and
- to develop audience insights so we can better understand preferences and improve the services we provide to our clients.
Direct marketing
We may send you direct marketing communications about artists, tours, events, releases and other activities we think may be of interest to you. This may take the form of email, SMS, or other communications, in accordance with the Spam Act 2003 (Cth) and the Privacy Act 1988 (Cth). For users in the United States, our marketing communications also comply with the CAN-SPAM Act, including a valid physical postal address and a clear unsubscribe mechanism in every email.
You can opt out of receiving marketing communications from us at any time by using the unsubscribe link in any of our emails, replying STOP to any SMS, or contacting us using the details below. Please note that if you opted in via a specific artist or campaign, you may also need to unsubscribe from that artist’s own communications separately.
To whom do we disclose your personal information?
We may disclose personal information to:
- Artists, their management, labels, and promoters — when you have opted in to hear from a specific artist, tour, release or campaign, we share your opt-in details with the relevant artist and their team so they can also contact you;
- Ticketing partners — to assist with event-related communications and audience matching;
- Audience Republic — our email and SMS marketing platform;
- Analytics and advertising platforms — including Google Analytics, Meta Pixel, TikTok Pixel and Seeka, which help us understand audience behaviour and run targeted advertising;
- our employees, contractors and related entities;
- professional advisers and agents;
- anyone to whom our assets or business (or any part of it) may be transferred;
- specific third parties authorised by you to receive information held by us; and
- government agencies, regulatory bodies and law enforcement agencies, where required, authorised or permitted by law.
Disclosure of personal information outside Australia
We operate in Australia and the United States. As such, your personal information may be stored or processed in the United States, including by some of our service providers (such as analytics, advertising and marketing platforms). Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it in a way consistent with the Australian Privacy Principles.
Australian residents
If you are a resident of Australia, under the Australian Privacy Principles you have the right to:
- request access to the personal information we hold about you;
- request that we correct any personal information that is inaccurate, out of date, incomplete, irrelevant or misleading;
- opt out of receiving direct marketing communications from us at any time;
- request that we no longer use or disclose your personal information for direct marketing purposes; and
- make a complaint about how we have handled your personal information.
To exercise any of these rights, contact us using the details below. We will respond to your request within a reasonable period (generally within 30 days). If you are not satisfied with our response to a privacy complaint, you can also contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.
US residents
If you are a resident of the United States, you have the right to:
- request access to the personal information we hold about you;
- request that we correct or delete your personal information;
- opt out of marketing communications at any time.
We do not sell your personal information. To exercise any of these rights, contact us using the details below.
Using our website and cookies
We may collect personal information about you when you use and access our website. While we do not use browsing information to identify you personally, we may record certain information about your use of our website, such as which pages you visit, the time and date of your visit, and the IP address assigned to your computer.
We use cookies and similar tracking technologies (including Google Analytics, Meta Pixel and TikTok Pixel) to track website usage, measure campaign performance, and serve relevant advertising. Cookies are small files that store information on your device. You can disable cookies through your internet browser, but parts of our websites may not work as intended if you do so.
Where a cookie is linked to information that identifies you, it will be treated as personal information under the Privacy Act and handled in accordance with this Privacy Policy.
Security
We may hold your personal information in either electronic or hard copy form. We take reasonable steps to protect your personal information from misuse, interference and loss, as well as unauthorised access, modification or disclosure. We use a number of physical, administrative, personnel and technical measures to protect your personal information, including limiting access on a need-to-know basis. However, we cannot guarantee the security of your personal information.
Links
Our website and campaigns may contain links to websites operated by third parties, including artist websites, ticketing partners and social media platforms. Those links are provided for convenience and we are not responsible for the privacy practices of, or any content on, those linked sites. We encourage you to read their privacy policies before providing them with personal information.
Accessing or correcting your personal information
You can access the personal information we hold about you by contacting us using the details below. Sometimes we may not be able to provide you with access to all of your personal information, and where this is the case, we will tell you why. We may also need to verify your identity before responding to your request.
If you think any personal information we hold about you is inaccurate, please contact us and we will take reasonable steps to ensure it is corrected.
Making a complaint
If you think we have breached the Privacy Act, or you wish to make a complaint about the way we have handled your personal information, you can contact us using the details below. Please include your name, email address and/or telephone number, and clearly describe your complaint. We will acknowledge your complaint and respond within a reasonable period of time. If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
Contact us
For further information about our Privacy Policy or practices, or to access or correct your personal information, or to make a complaint, please contact:
Tom Milgate
The Neighbourhood Collective (trading as Cult Marketing)
2–4 Oxford Street, Darlinghurst NSW 2010
hello@cult.marketing
Effective: 29 May 2026